The Giro d’Italia is celebrating 90 years of the Maglia Rosa, which, to-date, has been worn by 254 riders. Today, the Madonna del Ghisallo Cycling Museum in collaboration with the AcdB Museum is launching an exclusive virtual multimedia presentation created by RCS Gazzetta dello Sport dedicated to the history of the Maglia Rosa.

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Milan, March 8th, 2021 – Now that the 2021 Giro d’Italia route has been unveiled, celebrations begin for 90th birthday of the Maglia Rosa, one of the best know sporting symbols in the world. The birthday project is being launched today, with only two months until the start of the 104th edition of the Giro d’Italia. The intention is to involve those who are passionate about cycling and the Maglia Rosa.

This is a digital project of photos, yet unseen videos and unpublished articles, as well as the front pages of La Gazzetta dello Sport recounting the most exciting stories of the Maglia Rosa winners over the past decades. All this is available on the Giro’s social media channels. Further, designed in collaboration with the Madonna del Ghisallo Cycling Museum and the AcdB Museum, the Giro d’Italia has produced an interactive virtual exhibition. For the next 9 weeks, until May 8th, start of the Giro d’Italia, visitors can immerse themselves online in the history of the Corsa Rosa.


Simultaneously the Giro is inviting its enormous digital community to participate in a series of initiatives to celebrate this special birthday “90 years of the Maglia Rosa”. Over 3 million fans will be invited to vote for the most beloved Maglia Rosa ever. Voters will have the chance to pick their favourite rider from the hundreds of champions who have won this famous jersey over the past 9 decades; from Bartali to Coppi, from Merckx to Indurain, from Pantani to Nibali.

So that the public could easily identify the top General Classification rider, sports journalist Armando Cougnet introduced the Maglia Rosa in 1931, some twenty-plus years after La Gazzetta dello Sport had conceived the Giro d’Italia. First to wear it that year was rider Learco Guerra, from Mantua, Italy.

The virtual exhibition can be accessed here: 

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